I’m Dom Crofts, a senior creative lead and producer with a proven track record in delivering high-impact content across sport, live events, entertainment, and digital media. For over a decade, I’ve brought stories to life on some of the world’s biggest stages — from global sporting moments to culture-shaping broadcasts and talent-led formats.

My work spans live shows, major awards ceremonies, comedy, studio programming and branded campaigns, with credits including UEFA Champions League Draw and Awards Ceremony, UEFA Women’s Euro Draw, Ryder Cup Opening Ceremony, Laureus World Sports Awards, A League of Their Own, Soccer Aid and The Global Citizen Festival.

I’ve also collaborated with leading organisations including Netflix, FIFA, BT Sport and Chelsea FC, managing multi-functional teams and complex productions across international locations.

From concept development and scripting to show-calling, directing, and edit supervision, I’m experienced at steering every stage of production — always with a focus on storytelling, clarity and impact.

Whether it’s producing a high-pressure live broadcast or developing digital-first content, I combine strategic creative thinking with hands-on production expertise to deliver content that connects.

Above all, I’m driven by the power of story — to unite, inspire, and entertain — and I take pride in crafting content that leaves a lasting impression, whether on screen, on stage or online.